The goal of most advertising for you to attract new customers. This habit warms me up for that day coming. "CTR." CTR is the acronym for "click through rate," which is the ratio on the number of banner view versus how often visitors have "clicked through" to should. "CPM. http://https//Bookmarkingfeed.com%2Fstory17923949%2Fzti-biosciencesml/