This paper discusses the significance of adopting a joint venture perspective in B2B marketing, especially Per mezzo di key account management, advocating for reciprocal commitment between suppliers and customers for successful value co-creation. Un volume altamente consigliato è Jab, Jab, Jab, Right Hook che Gary Vaynerchuk, ottimo mezzo Secondo Istruirsi https://b2b-grossista53062.blogginaway.com/33778435/considerazioni-da-sapere-su-b2b-negoziazione